Chiyambireni kukhazikitsidwa kwake mu 2012, Rip - Sonoc watsimikiza mtima kukhala wofunikira kwambiri wa omwe akupanga. Zaperekedwa pakukulitsa mizu yake m'munda wamaukadaulo akupanga. Ndi kupenda kopitilira muyeso komanso zatsopano, zakwaniritsa zotsatira zabwino ndipo zidadziwika kwambiri.

Pankhani ya kasitomala, kampaniyo yakhazikitsa sep pre - malonda, mu - malonda ndi pambuyo pake - makina ogulitsa malonda. Asanagulitse, gulu la akatswiri limamvetsetsa kwambiri zosowa za makasitomala ndipo amapereka mayankho. Panthawi yogulitsa, imawongolera kwambiri kupita patsogolo kwa ntchito komanso mtundu wazogulitsa kuti awonetsetse - Kutumiza Nthawi; Pambuyo pogulitsa, imayankha mwachangu makonzedwe a makasitomala ndipo imapereka 7 × 24 maola othandiza aluso, kotero kuti makasitomala alibe nkhawa.

Kampaniyo imatsatira chikhalidwe cha "Colout, mgwirizano, kuchita bwino komanso udindo", kumalimbikitsa ogwira ntchito zatsopano, ndikukwaniritsa ntchito zawo zabwino. Timatenga nawo mbali pazinthu zothandiza pagulu, zimalimbikitsa kugwiritsa ntchito ukadaulo wa akupanga zachilengedwe, zamankhwala ndi magawo ena, ndikuthandizira kusintha moyo wamunthu komanso kulimbikitsa kupita patsogolo kwa moyo wamunthu ndikulimbikitsa kupita patsogolo.